Japan's imperial family is now on Instagram — but don't expect any candid selfies from its official account, which went live Monday in a cautious social media debut for the ancient monarchy.

The first 19 posts are formally staged photos and videos of Emperor Naruhito and Empress Masako carrying out imperial duties at recent public appearances.

Nonetheless, more than 200,000 users have followed the Imperial Household Agency (IHA) account, which was announced a week ago but set to private until Monday.