Two Japanese sisters living in India have become passionately engaged in the delivery and sale of straight-from-the-farm organic vegetables, in the hope of improving the environment surrounding the country's farmers.
Twins Mai and Asuka Hatta, 39, who grew up in Chiba Prefecture, launched Hasora, a company that sells organic vegetables and fresh foods free of pesticides, near New Delhi in 2016, after hearing from Japanese residents in India that they had difficulty obtaining fresh and safe vegetables.
Harvested vegetables take around five days to reach store shelves in India, in part due to underdeveloped infrastructure.