Facebook parent company Meta Platforms is launching a subscription service called Meta Verified that will include a handful of additional perks and features, including account verification badges for those who pay.
The new subscription will cost $11.99 per month — $14.99 if purchased through the iOS app — and is primarily targeted toward content creators. In addition to a verification badge, the subscription includes "proactive account protection, access to account support, and increased visibility and reach,” a Meta spokesperson said in an email.
CEO Mark Zuckerberg announced the new product via his Instagram Channel, a service that was unveiled in the past week. The option will be available on both Facebook and Instagram, but they’ll be separate subscriptions.