Herouxville, a small town in Quebec, hit the headlines 15 years ago when it issued a code of conduct for would-be immigrants, warning them not to stone women or burn them alive, and to only cover their faces at Halloween.
Fast forward to 2022, and it's actively courting new arrivals.
The town council's once deep-seated fear over accommodating immigrants at the expense of its French-speaking Quebec identity has given way to a more pressing concern: a need for more families to help fill jobs, attend its schools and sustain its population.