One of the reasons why Sapporo is aiming to host the 2030 Winter Olympics and Paralympics is to establish itself as a world-class urban snow resort.
The city hopes to be better recognized globally so that it can welcome more tourists from abroad and boost its economy.
Currently, foreign tourists are attracted to world-famous ski destinations such as Niseko, some 100 kilometers away from Sapporo, and tend to pass through Sapporo, tourism industry officials say.
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