As the United States and its allies grapple with Russia's invasion of Ukraine, the White House is taking a unique approach to fighting a surge in Russian disinformation and propaganda.

Unlike its European allies, Washington is not directly pushing the giant U.S.-based tech and social media companies that control the flow of information to billions of people to take down disinformation or accounts that spread it, administration sources with direct knowledge of the matter say.

U.S. officials are instead focusing on calling out pro-Russian media outlets for spreading disinformation, rapidly sharing intelligence about Russia's military moves and propaganda, and exposing what it calls Moscow's plans to stage "false flag" attacks designed to provoke sentiment against Ukraine.