The booming global popularity of South Korean entertainment is luring consumers to embrace the country’s culture and cuisine, fueling sales around the world of items ranging from mandu dumplings to water purifiers hawked by boy band BTS.
South Korea’s pop music, the success of films like the Oscar-winning "Parasite” and television shows including the Netflix Inc. series "Squid Game” are bringing once-obscure brands into the mainstream as far away as the U.S.
Here are some of the Korean products finding new customers abroad:
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