New Tang Dynasty Television, a station linked to the Chinese spiritual movement Falun Gong, posted a Facebook video of a woman saving a baby shark stranded on a shore. Next to the video was a link to subscribe to The Epoch Times, a newspaper that is tied to Falun Gong and that spreads anti-China and right-wing conspiracies. The post collected 33,000 likes, comments and shares.

The website of Dr. Joseph Mercola, an osteopathic physician who researchers say is a chief spreader of coronavirus misinformation online, regularly posts about cute animals that generate tens or even hundreds of thousands of interactions on Facebook. The stories include "Kitten and Chick Nap So Sweetly Together” and "Why Orange Cats May Be Different From Other Cats,” written by Dr. Karen Becker, a veterinarian.

And Western Journal, a right-wing publication that has published unproven claims about the benefits of using hydroxychloroquine to treat COVID-19, and spread falsehoods about fraud in the 2020 presidential election, owns Liftable Animals, a popular Facebook page. Liftable Animals posts stories from Western Journal’s main website alongside stories about golden retrievers and giraffes.