NBCUniversal’s broadcast of the Tokyo Olympics could be its most profitable ever, even with many parts of the world still battling the COVID-19 pandemic.
Jeff Shell, who leads Comcast Corp.’s NBCUniversal entertainment division, made the prediction Monday at an investor conference. He cited high demand for commercial slots from advertisers, along with the strength and popularity of the U.S. team.
"Depending on how ratings are, it could be our most profitable Olympics in the history of the company,” Shell said at the Credit Suisse conference. The 17-day games are set to begin in late July.
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