An online meat seller in rural Japan has whetted the appetite of consumers spending more time at home during the coronavirus pandemic.

Junko Katane opened Oniku Japan (meaning "Meat Japan") in Niigata in 2016. Offering a range of domestic beef sold by the block, the shop's sales jumped tenfold in 2020 from the previous year as more people became home cooks.

"I hope people can experience the excitement of holding a big slab of meat in their hands and get excited when they think about how they will prepare it," said Katane, 45.