Did you catch Steve Harvey’s "Funderdome” on ABC? How about "The World’s Best” on CBS, "The Contender” on Epix, or "World’s Toughest Race: Eco-Challenge” on Amazon Prime? Or the Christian-themed dramas "A.D. The Bible Continues” on NBC and "Messiah” on Netflix?
No? Well, you’re hardly alone. And the man behind the string of flops is Mark Burnett, the legendary TV producer who shaped Donald Trump’s image from "The Apprentice” through his 2016 inauguration. Like his greatest creation, Trump — who sought and then lost an idiotic television ratings war Thursday night with Joe Biden — Burnett seems to be struggling to keep his grip on the cultural moment.
Burnett’s story has been told often, and until 2016 he was eager to help tell it — how he reshaped American television with "Survivor” in 2000 and how, with the 2004 start of "The Apprentice,” he "resurrected Donald Trump as an icon of American success,” as The New Yorker put it. He’s been in Trump’s ear ever since: He held a planning meeting for the 2016 inauguration in his Ritz-Carlton apartment, the event’s planner, Stephanie Winston Wolkoff, wrote. His associates produced the Republican National Convention this summer, Michael Grynbaum and Annie Karni reported for The New York Times. When Trump took the presidential helicopter from the hospital to the White House this month, panicked Twitter commentators compared an official video of his triumphal return to the work of Nazi propagandist Leni Riefenstahl. But Burnett was the artiste whose influence really shined through on the video, though a spokeswoman said he did not consult on it.