To express gratitude and give comfort to frontline health care workers battling the novel coronavirus epidemic, a Kyoto-based chocolatier has launched a unique gift initiative that is also aimed at sustaining its business and supporting cacao farmers.
Dari K Co., which markets chocolates made from Indonesian cacao targeting high-end customers, launched the Pay it Forward initiative in late April under which it offers chocolate gifts to hospital workers that are worth the same as its special sets starting from ¥2,000 ($19).
"With chocolate gifts, health care workers may be able to relax even for a moment, while customers anxious to do something for them can contribute as they enjoy chocolates by themselves," Dari K says on its website.