Just before Christmas, a trip to Nintendo Co.'s flagship store in Tokyo would have required an hour's wait just to get in and buy a plush Mario toy or a set of chopsticks bearing Luigi's face.
Opened in November on the sixth floor of the renovated Shibuya Parco shopping mall, the constantly packed 300-sq.-meter showcase exhibits the appeal of Nintendo's intellectual property contrasted against the conservatism that leads it to habitually underestimate its popularity.
The long lines are a sign of the customer loyalty Nintendo's counting on in 2020 as it ramps up mobile efforts and ponders successors for the aging Switch.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.