U.S. consumers will delay or forgo technology upgrades if President Donald Trump imposes a new round of 25 percent tariffs on Chinese goods, slowing the U.S. innovation engine, technology industry executives said on Monday.

Trump's administration is preparing to levy tariffs on an additional $300 billion worth of Chinese imports after a public comment period ends on July 2 if the U.S. and Chinese presidents cannot relaunch talks to end their trade war.

The two countries have been at odds since July 2018 over a host of U.S. demands that Beijing adopt policy changes that would better protect American intellectual property and make China's market more accessible to U.S. companies.