A growing number of people in Japan are turning to the internet as their main destination for entertainment. Younger folk in particular opt for YouTube and Instagram as a first choice over TV. So how is traditional media adjusting to this new reality?
In recent times, some media organizations have attempted to re-create a person’s online experience on their television screen.
The most obvious effort to date, which premiered on Nippon TV in mid-September and also appears on the streaming service Hulu, is called “#Watanabe Naomi no Yaba-stagram.” The show follows popular comedian Naomi Watanabe as she browses through Instagram to find interesting people, whom she then subsequently visits to learn more about the person behind the content.
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