A phone app and a database of more than 50 million voters were key weapons in the successful campaign of cricket legend Imran Khan in last month's general election — though rivals allege that Khan also received clandestine aid from Pakistan's powerful military.
How Khan's Pakistan Tehreek-i-Insaf (PTI) party used the database and the associated app represents a sea change in the antiquated way in which Pakistan's biggest parties conduct elections, from pre-poll targeting of voters to on-the-day mobilization of supporters.
PTI is known in English as the Movement for Justice party.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.