Online fashion retailer Zozo said Tuesday it is expanding its offer of made-to-measure clothes using skintight bodysuits that help customers upload their measurements online.
Zozo, which operates Japan's popular shopping site Zozotown and is officially called Start Today Co. Ltd., sells clothes from other brands. But it sees the future of online fashion retail in bespoke services and has set up a made-to-measure service using the bodysuit, called the Zozosuit.
By photographing themselves wearing the skintight polka-dot Zozosuit, users can upload their body measurements to ensure a perfect fit for the clothes they order.
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