With the Rugby World Cup approaching, New Zealand’s national men’s and women’s rugby teams appear to be using Japan as a backdrop to produce a series on videos that help promote their brand.
On April 23, the All Blacks and Black Ferns launched a “diversity is strength” campaign with a stoic two-minute video that was filmed in front of a full stadium of rugby fans in Osaka.
After outlining the teams’ all-conquering exploits on the field, the video describes the next “enemy” as being “truly formidable.”
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.