We all know what it’s like to be captivated by a good story. Ben Watanabe, founder of 96 Problems, wants to make that experience even more accessible.
“You see all these people binge-watching shows on Netflix or tearing through huge books like ‘Game of Thrones,’” Watanabe says. “All of this content is designed for sitting down for extended periods of time. But when you quickly check your phone as you get on the train or in an elevator, you aren’t going to watch Netflix for five seconds. You usually open Twitter or Facebook and see what’s going on in the world.”
The Tokyo-based tech company has developed a way to capitalize on that brief moment, stemming from a philosophy that views the consumption of great stories as one of the supreme joys in life. They have created an app that allows you to bring stories with you wherever you go, but stories that are more suitable for momentary glimpses at social media.