Japan should stop giving out giri choco (obligatory chocolate).
That was the message in a full-page ad that Godiva published last week which instantly went viral, stirring up debate, once again, on the pros and cons of women giving out inexpensive courtesy chocolates to their male co-workers and friends on Valentine’s Day — a cultural quirk of Japan.
Published in the Nihon Keizai Shimbun on Thursday, the ad by the high-end Belgian chocolate company urges top business leaders to tell their female workers to refrain from giving out courtesy chocolates if they feel pressured to do so.
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