Lamborghini unveiled its first sport-utility vehicle (SUV) on Monday, as the Volkswagen-owned luxury sports car brand strives to grab a share of a fast-growing market.
Produced at its Sant'Agata Bolognese headquarters in Italy, Lamborghini believes the model could double its annual sales volumes, which stood at 3,457 last year.
Called the Urus, which links to the brand's bovine branding, the SUV could help it access new markets and customer groups traditionally not attracted to its high-powered, low-slung sports cars.