Sega's popular video game character Sonic the Hedgehog is famous for running fast, but now he's slowing down to grab a bite to eat with some extra friendly company. To help promote the upcoming "Sonic Forces" video game, which will be released in Japan on Nov. 9, Sega is turning Hooters outlets across Tokyo from the restaurant's trademark orange to blue.
Hooters outlets in Shinjuku, Ginza and Akasaka are planning to decorate their stores with Sonic dolls, hand out "Sonic Forces" coasters and offer a fast-food set that includes French fries, a Sonic-blue colored drink and a chili dog — Sonic's favorite food.
For those who aren't up to speed, video-game-and-food collaborations have been around since the days of Atari, with video game characters showing up in children's cereal or Pac-Man seen drinking 7-Up soda. Now, however, they're becoming more interactive than simply slapping a sticker on a product, and several popular mashups have caught gamers' attention this year.