Twitter Inc., struggling to attract new users, will lift its 140-character limit on tweets in an experiment with a small group that may expand to the entire social media platform.
The test announced Tuesday will let users send tweets with as many as 280 characters. Lengthening the character limit may result in more engaging conversation on the platform, helping its bid to turn itself into a destination for live events and discussion.
The test includes all languages except Japanese, Korean and Chinese. Twitter said those languages can convey about double the amount of information in one character compared with many other languages.
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