British budget airline easyJet launched a new booking platform on Wednesday to allow customers to more easily connect onto long-haul flights with other airlines, moving ahead of its rivals in a potentially lucrative market.
Both easyJet and Ryanair have for some time been looking at so-called feeder flights to attract more customers, and have often said traditional carriers should use low-cost rivals to bring passengers to their hubs.
The move is an attempt to muscle into the market for connections at international hub airports currently dominated by the big global airline alliances — Oneworld, SkyTeam and Star Alliance.
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