Toyota Motor Corp. and four of its car-making peers are joining oil and gas giants including Royal Dutch Shell PLC and Total SA with plans to invest a combined €10 billion ($10.7 billion) in hydrogen-related products within five years.
In all, 13 energy, transport and industrial companies are forming a hydrogen council to consult with policymakers and highlight its benefits to the public as the world seeks to switch from dirtier energy sources, according to a joint statement issued from Davos, Switzerland. The wager demonstrates that batteries aren't the only way to reduce pollution from cars, homes and utilities that are contributing to climate change.
"The world of energy is transforming very, very fast," Shell CEO Ben Van Beurden said on the sidelines of the World Economic Forum in Davos. "Hydrogen has massive potential."
Fuel cell vehicles are a cornerstone of Toyota's plan to rid 90 percent of carbon dioxide emissions from its vehicles by 2050. The automaker has long contended it's more likely to convince consumers to use gasoline-electric hybrids and fuel cell vehicles rather than battery-electric autos, which tend to have less driving range and take longer to recharge than filling up with gasoline or hydrogen.
"In addition to transportation, hydrogen has the potential to support our transition to a low-carbon society across multiple industries and the entire value chain," Takeshi Uchiyamada, Toyota's chairman and a council co-chair, said in the statement Tuesday.
BMW AG, Daimler AG, Honda Motor Co. and Hyundai Motor Co. will each join Toyota on the council. The other members are gas companies Air Liquide SA and Linde AG, miner Anglo American PLC , electric utility Engie SA, rail company Alstom SA and motorcycle and heavy equipment manufacturer Kawasaki Heavy Industries Ltd.
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