Panasonic Corp. is in discussions to buy Austrian headlight manufacturer ZKW Group GmbH, a person familiar with the matter said, becoming the latest major electronics manufacturer to branch out into auto parts.

The deal amount hasn't been decided and it's not clear whether and when the deal will be announced, said the person, who asked not be identified because the negotiations are private. The Nikkei newspaper earlier reported the headlight maker could be worth as much as ¥100 billion ($880 million), without citing names. Hitomi Ishikawa, a spokeswoman for Osaka-based Panasonic, declined to comment.

The potential purchase of Wieselburg-based ZKW, which produces light-emitting diode (LED) headlights, would be part of the company's efforts to expand into the automobile market, an area it has targeted to offset slowing demand in electronic appliances. ZKW, which was founded in 1938, specializes in high-beam headlights that reduce glare for oncoming drivers or pedestrians. It's forecasting sales of more than €900 million ($952 million) this year, up from less than €400 million in 2011, according to its website.

Asian electronics companies have increasingly pushed into the auto parts market in recent years. Samsung Electronics Co. last month agreed to pay $8 billion for Stamford, Connecticut-based Harman International Industries Inc., which makes connected dashboards. In July, the Korean company invested $449 million in Shanghai-based electric-car maker BYD Co. and was at one time considering investing in Fiat's auto parts unit. Tokyo-based Sony Corp. has boosted its business in creating image sensors used in cars to detect nearby objects.

Panasonic is investing in facilities to produce batteries for electric cars, including those of Tesla Motors Inc. Panasonic's car-related revenue, which also includes its industrial-systems business, stood at ¥2.54 trillion last year, accounting for 34 percent of sales.