Alitalia unveils new look
Alitalia unveiled its new uniform collection in Rome on May 18. The collection was designed and tailor-made by a team of nearly 500 people in Italy, with fabric from Tuscany, silk from Como, leather accessories such as gloves from Naples and shoes from the Marche region.
The new collection was created by Italian haute couturier Ettore Bilotta and takes its inspiration from Italian fashion in the 1950s and 1960s and Italy's rich heritage, culture and national identity. It also celebrates the people of Alitalia, their professionalism, style and passion for the airline.
"Our aim was to create a stylish collection that would represent Italian excellence around the world," said Cramer Ball, CEO of Alitalia.
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