South Koreans, Asia's biggest consumers of alcohol per capita, can now soothe themselves after a big night out with hangover-fighting ice cream.
A convenience store chain has launched the Gyeondyo bar, which translates as the "Hang in There bar." According to the company, it is the first ice cream bar marketed specifically to combat the aftereffects of alcohol consumption. It hit the shelves on Friday.
Drinking, often in groups of co-workers, is big business in South Korea. So are hangover cures, which generate 150 billion won ($126 million) in annual sales, according to industry data, ranging from pills and beverages to cosmetics for women who want to keep their skin soft after a boozy night.
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