Japan's tourism strategies have gone beyond just promoting hospitality and have put the nation on track to achieve global standards, a British-born cultural heritage expert said.
The Japanese tourism industry had been somewhat complacent and self-centered, but it is evolving into a world-class business, David Atkinson, 50, chairman and president of Tokyo-based heritage restoration firm Konishi Decorative Arts and Crafts Co. and a former Goldman Sachs bank analyst, said in an interview with The Japan Times last month.
In the wake of increasing overseas visitors, the government in March set a new goal of attracting 40 million visitors by 2020 and 60 million by 2030.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.