In 2009, California businessman Art Cohen received a letter from Donald Trump with a "special invitation" and two VIP tickets for a Trump University seminar promising to help make Cohen rich.
The letter, emblazoned with a school coat of arms, urged Cohen to attend the class to learn Trump's real estate secrets from his "hand-picked" faculty, declaring: "You'll have what you need to succeed!"
When Cohen arrived at the Fremont Marriott Silicon Valley hotel, he found a jumbo screen projecting Trump's photo as the theme song, "For the Love of Money," from Trump's TV show "The Apprentice," played. Cohen went on to purchase a $1,495 ticket to a three-day seminar, and then went to put $34,995, plus interest and finance charges, on his credit card to become a part of Trump University's Gold Elite Program.