The French government is likely to back a bill banning excessively thin fashion models as well as potentially fining the modelling agency or fashion house that hires them and sending the agents to jail, the health minister said on Monday.
Style-conscious France, with its fashion and luxury industries worth tens of billions of dollars, would join Italy, Spain and Israel, which adopted laws in 2013 against too-thin models on catwalks or in advertising campaigns.
"It's important for fashion models to say that they need to eat well and take care of their health, especially for young women who look to the models as an aesthetic ideal," Health Minister Marisol Touraine told BFM TV on Monday.
With major health legislation coming up for debate in Parliament on March 17, Touraine said the Socialist government was likely to back two amendments relating to models' weight.
The law would enforce regular weight checks and fines of up to €75,000 ($79,000) for any breaches, with up to six months in jail for staff involved, Socialist lawmaker and doctor Olivier Veran, who wrote the amendments, told Le Parisien.
He said models would have to present a medical certificate showing a Body Mass Index (BMI) of at least 18, about 55 kg for a height of 1.75 meters, before being hired for a job and for a few weeks afterwards.
The bill's amendments also propose penalties for anything made public that could be seen as encouraging extreme thinness, notably pro-anorexia websites that glorify unhealthy lifestyles.
In 2007, Isabelle Caro, an anorexic 28-year-old former French fashion model, died soon after posing for a photographic campaign to raise awareness about the illness.
Veran said some 30,000-40,000 people in France suffer from anorexia, most of them teenagers.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.