Dressed in a light-gray suit with her hair pulled back tightly into a bun, McDonald's Holdings Co. (Japan) Chief Executive Officer Sarah Casanova walked stiffly into a news conference on Feb. 5 and addressed a throng of reporters.
"I would like to sincerely apologize, once again, for all of the great anxiety and concern that the recent reports of food-related foreign objects have caused our customers," Casanova said, before joining her Japanese colleagues in a deep five-second bow.
The prostration, however, did little to settle the ire of increasingly suspicious customers across the country.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.