Switzerland, which is home to Davos, is celebrating the 150th anniversary of diplomatic relations with Japan. The Japan Times had an opportunity to interview Swiss Ambassador to Japan Urs Bucher on the bilateral relationship. He has been the ambassador in Tokyo since October 2010.
What's the idea behind celebrating this special anniversary?
Switzerland's image in Japan is very positive, but also often based on stereotypes such as beautiful landscapes, fine watches and delicious cheese. During this anniversary year, we have the ambition to contribute in completing the image of Switzerland in Japan with additional elements, including that Switzerland is a highly competitive and innovative country that is deeply committed to international cooperation. We also hope that the knowledge of Japan in Switzerland will be enhanced.
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