While pundits ponder whether women will answer Prime Minister Shinzo Abe's call to join the workforce, businesses are betting on an increase in demand for pizza and wine.
Domino's Pizza Enterprises Ltd. is giving its menu designs a feminine makeover and Suntory Holdings Ltd. is opening wine bars as an alternative to more-masculine watering holes as retailers prepare for an influx of women into Japan's male-dominated business world.
Treasury Wine Estates Ltd. is promoting less-alcoholic brands, while FamilyMart Co. is stocking its convenience stores with healthier foods designed to appeal to women who need to pick up a quick bite on the way to work.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.