Leave it to the country's online retail giant to create Japan's version of America's latest Christmas shopping spree.
Amazon Japan on Monday launched a Cyber Monday campaign to boost holiday shopping, hoping the tradition takes root in Japan and creates a bonanza comparable with that of the United States.
"We are hoping to spread the term, which is still not that known in Japan," said Rie Oshima, Amazon Japan's senior PR manager. "There is no tradition of celebrating Thanksgiving in Japan, but we are also hoping that a shopping trend kicks off here this time of year."
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