The latest commercial from supermarket chain Seiyu has customers calling the shots. The marketing department supplied only the vaguest scenario, "something falls." The rest of the who, what, where and when of  the "Seiyu Social CM" were put to an online poll. Participants choose the person and the location from a multiple choice list that brings to mind a Japan-specific version of who-dunnit board game Clue.

An Yahoo News article tried out some of the possible combinations from the choices given, including: "A female shell diver is at a ramen shop having an argument when her zipper falls." Voters, however, were far more earnest in the message they sent the company. "Supermarket" got the most votes for the "where" and "prices" was one of the top choices for what they wanted to see fall.

With voting now over, the crowd-sourced commercial is set to air Sept. 15. (Spoiler alert: The winning scenario sees a psychic at the supermarket engaging in a suspicious transaction, when a mysterious lever falls.)