From carbonated face washes to machines that blow bubbles, quite a few fizzy products are making a splash in the Japanese cosmetics market this summer. Far from dismissing these as gimmicks, 54 percent of women interviewed said that they had tried a carbonated beauty product. Trend Souken published a report that indicated Japanese women are ready to embrace beauty products injected with carbonic acid in a big way, with 87 percent of the 501 women questioned responding that they were interested in becoming bubblier beauties.

By far and away the most popular sparkling product so far, according to News Searchina, is Chocola BB Sparkling, a sparkling nutrition drink that contains niacin, iron and vitamins B1, B6 and C. In the eight  months since it was launched last May, it has sold 10 million bottles in Japan. That's an impressive figure, especially considering that absolutely no claims are made as to the efficaciousness of its carbonated bubbles for increasing a lady's beauty.