The U.S. fast-food chain Wendy's Co. re-entered the Japanese market Tuesday after pulling out of the country in 2009, with plans to open 100 restaurants in the next five years.
The Ohio-based company opened a new outlet in the bustling Omotesando district in Tokyo, with a launching ceremony attended by top officials from the chain and business partner Higa Industries Co.
The burger chain estimates a potential of about 700 restaurants in Japan over the long term, according to a company statement.
Wendy's ended its 29-year history in Japan at the end of 2009 after restaurant operator Zensho Co. decided to end its franchise contract. The chain had 71 stores.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.