Young Japanese males may no longer be interested in buying new cars, brand-name clothes or other expensive items, but their female counterparts appear less reluctant to part with their money, and retailers are tuned in.
"The Tokyo Girls Collection in Nagoya," a Feb. 19 fashion event at Nagoya Dome, is billed as one such opportunity where a number of businesses — not just from the fashion industry, but also from confectionary to tourism — will gather to grab a piece of the action.
The collection has been held twice a year since 2005, mostly in the Tokyo area. The February show will be the first time it has been held in Nagoya and only the second time outside the metropolitan area. One event was held in Okinawa last year.