Nintendo's president said efforts to boost Wii sales ahead of Christmas will focus on limited deals in cooperation with retailers and special packages that add game software or other products to give buyers a feeling of a discount — not an outright price cut.
Satoru Iwata's remarks Friday come a day after the Kyoto-based maker of Pokemon games and the DS hand-held machine reported its first six-month loss in seven years, hit by a strong yen and falling sales of its mainstay game machines.
"Of course, we cannot say it will never happen, but we are not thinking of it for the near future," Iwata said at a Tokyo hotel, when asked about a possible price cut.