It's your funeral. What's your pleasure?
Wine funeral? Jazz funeral? Outer space funeral? Internet funeral? "Natural" funeral, in which your ashes mingle with the ocean waves or fertilize and therefore in a sense become, say, a blossoming cherry tree under which, come spring, your loved ones can mourn your passing even as they celebrate your reincarnation?
That's by no means a full list of available options, but it gives an idea of the degree to which individual choice, market mechanisms and pure fun have infiltrated even this most solemn of occasions.