Haruki Murakami has been an early adopter of technology for quite a while. In “Haruki Murakami and the Music of Words,” Jay Rubin describes how in 1987, after struggling with written copies of “Norwegian Wood,” Murakami made the switch to a word processor. In 1990, while writing at Princeton as a Visiting Scholar, he upgraded to a computer. Even his Web presence was forward thinking: From 1996 to 1999 he wrote a Web site for Asahi Shimbun, the core of which was correspondence with readers. His responses to reader questions have been anthologized in several volumes. So it comes as a surprise then that in recent years Murakami’s Internet presence has been largely corporate, disappointing and at times even ignored.

While the Asahi Web site is now offline, publishing house Shinchosha created a new website for Murakami’s most recent novel, “1Q84,” this past March. The site is, for the most part, a marketing scheme. It includes “blog parts” (an embeddable jpg animation to advertise the novel on websites), a list of Murakami’s previous works (conveniently only those published by Shinchosha) and a blog, which is run by Shinchosha employees. The blog began in March and counted down until the release of the third volume of "1Q84" in April, along the way highlighting the variations in printed advertisements for "1Q84" as well as the release of new paperback versions of Murakami’s older novels.

The site does offer two points of interaction for readers. The first is a Google map marked with locations from the novel, allowing readers to follow along with the adventures of Aomame and Tengo, the book’s main protagonists. The second, and more notable, is a collection of "1Q84"-themed illustrations provided by readers and fans and released every month. Each of the illustrations is the reader’s version of the letter Q and they range from weird to cute, much like the content of Murakami’s fiction.