Now that 3-D TVs are hitting the stores, the equipment needed to create three-dimensional content is getting a lot of attention at the 3D & Virtual Reality Expo in Tokyo.

Makers are looking to score big sales with such devices as video cameras and processors that can transform two-dimensional images into 3-D.

The three-day event showcasing cutting-edge 3-D technology and related devices runs through Friday at Tokyo Big Sight in Koto Ward.