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Miyazaki beef corner at Takashimaya department store in Nihonbashi[/caption]
So far there hasn't been any severe retail fallout from the foot and mouth disease crisis that has struck the livestock industry in Miyazaki Prefecture. However, department stores and major supermarkets are reportedly worried about the upcoming chugen (summer gift) season, which starts in June. For department stores, at least, chugen is one of the most important times of the year, and high-grade beef like that which Miyazaki is famous for plays a significant role. Department stores are having a hard enough time as it is, without the added burden of rumors that might cut into the sales of its biggest single money maker.
Some are taking a proactive approach. Not only are several department stores prominently displaying Miyazaki beef (and pork, too), but they're also setting up donation boxes so that customers can contribute small change to the prefecture's ranchers and pig farmers, many of whom have been devastated by the disease.
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