Nintendo's president said Friday that antipiracy measures will be beefed up to protect its new 3-D game player against software theft.

Satoru Iwata otherwise stayed tight-lipped about the machine, which the company said will be shown at the E3 trade show in Los Angeles next month.

It is set to go on sale sometime in the fiscal year through March 2011, the Kyoto-based maker of "Super Mario" and "Pokemon" games said.