Japan's first mass-market electric car arrived in showrooms Thursday as the futuristic technology becomes more affordable amid a burgeoning price war.
The four-seater bubble-shaped i-MiEV from Mitsubishi Motors Corp., Japan's fifth-biggest automaker, costs ¥2.8 million after government incentives are figured into the price of ¥4 million.
Proud i-MiEV buyer Chitoshi Okunuki, 72, placed an advance order at a higher price in August and was thrilled at Mitsubishi's decision Tuesday to cut the price by ¥620,000. That came the same day rival Nissan Motor Co. announced it will take orders for its own electric car, the Leaf.
With your current subscription plan you can comment on stories. However, before writing your first comment, please create a display name in the Profile section of your subscriber account page.