The Ministry of Internal Affairs and Communications just released economic figures for the last quarter of calendar year 2009. Their survey found that the average expenditures of a Japanese household, including one-person households, was ¥253,720. That's a 2.9 percent decrease from the same quarter in 2008, or 1.4 percent down if you take into consideration price changes.
This figure means little unless you know the income of an average family, which has 2.79 members and an average age of 45.2 years. Among "working households," meaning households whose income is from employment and not from pensions, the average monthly income was ¥464, 649, which represented a 4.6 percent drop from the same quarter the previous year, or 3.1 percent after adjustment.
These statistics indicate that households spent less because of a decrease in earnings, and since certain expenses can't be cut or reduced, such as utilities and expenses for education, the ministry tried to figure out what these households were doing without. Leisure, eating out and clothing were three items that received the axe, and since more people were eating at home, they also tried to save money at the supermarket.