Celebrating her 35th birthday this year, Hello Kitty’s popularity shows no signs of abating. Just like Madonna, she seems capable of endlessly reinventing herself to appeal to fresh audiences.
This sparkly Hello Kitty music player, for instance, on sale from Oct. 30, should appeal to streetwise girls with an eye for bling. Decorated with 300 Swarovski crystal elements the gadget goes for ¥13,800 — no cheap, yet not exactly high end either. The price is an indicator that while many designer brands seem to be taking a big hit on the high street, Japan’s love affair with Kitty is still going strong. Especially considering that the functions of the player are a little less than stunning; it offers only 2GB of storage, that’s space for only about 480 songs.
Sanrio, who produce Hello Kitty products, have unleashed a plethora of new items this year. From suitcases to foldable chairs, it could even be possible to furnish your house entirely in Hello Kitty paraphernalia.
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