Megascreen theater company IMAX Corp. is hoping the magic of "Harry Potter" will help catapult the company into a global smash hit.
Like Hollywood's movie studios, IMAX is increasingly banking its future on countries outside North America. And Asia plays a leading role in the company's aggressive expansion plans.
The region is "crucial" for IMAX and its giant screens, said Larry O'Reilly, executive vice president for theater development.