Google Inc. is taking aim at Japan's cell phone market, but whether the search giant can win over the nation's notoriously picky consumers is very much an open question.

NTT DoCoMo Inc.'s summer 2009 lineup includes a handset that uses Google's Android open source software platform. The HT-03A handset, made by Taiwanese electronics maker HTC Co., will hit the market soon as the first Google phone in Japan.

Android has been getting a lot of buzz in the media, but some telecommunications analysts say it will have a hard time finding acceptance here.